BY
Michelle

CLIENT
Concept Project

DATE
May 2020

ROLE
Packaging,
Graphic Design

Feistea is a Tea Company catering to gen Z and millennial’s; women ages, 16-28. I wanted to create a design that was young, fresh, fun, visually appealing and very colorful — something iconic that you’d want to display on a shelf. I came up with the idea of using holographic gradients and customizing the colours to each tea type. I also created quirky faces that associate with the tea’s personality. Chamomile is calm and restful. Spiced Chai is flirty and sassy. And finally, ginger lemon is bright, and awakening, like a thunderbolt of energy.

The heat-sensitive mug is a fun product to accompany the teas. It displays the colourful backgrounds when activated.